Introduction
In an increasingly competitive fragrance market, knowing your perfume wholesale price list is no longer optional—it’s essential for sound sourcing, pricing strategies, and margin planning.
The global fragrance industry was valued at approximately USD 55 billion in 2024, with projected continued growth of around 5–6% through 2030. Demand has shifted toward niche and trending scent families—such as clean florals, warm amber orientals, and modern woody fragrances—driven by younger consumers and premium brand experimentation.
This article provides:
A comprehensive breakdown of a modern perfume wholesale price list
Influences of scent trends on pricing and product selection
Data tables with up-to-date pricing insights
Practical tips for fragrance buyers
Choose CAIFEDE as your fragrance supplier
What Is a Perfume Wholesale Price List?
A perfume wholesale price list is a structured pricing document that outlines unit costs based on:
Order quantity
Fragrance type (EDP, EDT, natural oils)
Packaging
Customization
Brand services (e.g., private label support)
It is essential for brand builders, retailers, and fragrance startups to assess cost efficiency, plan retail pricing, and understand the economics behind best-selling scent profiles.
Popular Perfume Scent Trends in 2025
Before diving deeper into pricing structures, it’s vital to understand what perfumes consumers are currently seeking, as demand affects wholesale strategies.
Current Scent Trends
Clean & Minimalist Scents
– Soft white musk, light citrus, fresh linen accords
– Popular among wellness-oriented and younger buyersAmber & Gourmand Orientals
– Warm vanilla, caramel, amber resin
– Strong seasonal performers, especially in fall/winterModern Woody & Earthy Profiles
– Cedarwood, sandalwood, vetiver blends
– Unisex appeal and high longevityFloral Fruity Hybrids
– Rose + berry or jasmine + citrus
– Bright, modern classics with broad retail appealSustainable/Green Aromas
– Vetiver, fig leaf, green tea, bamboo
– In line with eco-friendly branding strategies
These trends not only influence consumer purchasing behavior but also steer how manufacturers price different scent profiles within their wholesale lists. For example, formulations using premium natural raw materials like oud, sandalwood, or specialty florals can drive costs higher than linear synthetic blends.
As a professional manufacturer with many years of experience in the fragrance industry, CAIFEDE can provide you with the most comprehensive customization services. Whether it's the scent or the appearance you desire, we look forward to working with you.
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Perfume Wholesale Price List by Order Volume
Perfume pricing is strongly influenced by order volume. Larger orders reduce production and packaging costs, which in turn lowers the per-unit price.
Average Perfume Wholesale Price List by Order Volume (USD)
| Order Qty | Standard Scent (EDT/EDP) | Custom Scent | Private Label |
|---|---|---|---|
| 100–300 | $18–25 | $22–30 | $25–35 |
| 500–1,000 | $12–18 | $15–22 | $18–28 |
| 2,000–5,000 | $8–12 | $10–15 | $12–20 |
| 10,000+ | $5–8 | $7–12 | $9–15 |
Insights:
Bulk orders achieving 2,000+ units can dramatically reduce per-unit costs.
Custom scents—especially based on trending profiles like amber orientals or woody florientals—may carry slight premium pricing due to raw material sourcing.
Investing in private label solutions typically becomes cost-effective around 500–1,000 units.
Popular Scents vs. Price: How Trends Affect Costs
Not all scent profiles cost the same. Aromatic complexity and natural vs. synthetic oil composition can significantly influence wholesale prices.
Wholesale Price Comparison by Scent Category
| Scent Category | Common Notes | Cost Impact | Wholesale Price Range |
|---|---|---|---|
| Clean & Fresh | Citrus, Green Tea, Musk | Low–Medium | $7–15 |
| Floral Fruity | Rose, Jasmine, Berry | Medium | $10–18 |
| Amber Gourmand | Vanilla, Amber, Caramel | Medium–High | $12–20 |
| Woody Earthy | Cedarwood, Vetiver, Sandalwood | High | $14–22 |
| Luxe Natural | Oud, Rose Absolute | High–Premium | $18–30+ |
Takeaway:
Fragrances with premium natural ingredients (e.g., oud, rose absolute) trend higher in cost due to raw material sourcing and complexity—yet they often command stronger retail prices.
How Scent Popularity Impacts Wholesale Decision Making
Seasonal Buying Patterns
Retailers and brands often adjust orders based on scent seasonality:
Spring/Summer: Fresh citrus, green floral accords
Fall/Winter: Amber orientals, gourmand compositions
A savvy buyer uses the perfume wholesale price list to plan ahead—ordering seasonal stock in advance can avoid rush premiums.
Customization Costs Within a Perfume Wholesale Price List
Many brands choose customization for differentiation—especially in trending scent families.
Customization involves:
Fragrance formulation
Bottle design
Label and packaging design
Compliance testing
Average Customization Fees
| Customization | One-Time Cost | Notes |
|---|---|---|
| Fragrance Development | $200–800 | Can be waived at high volume |
| Bottle Custom Mold | $1,000–5,000 | Optional, scalable |
| Label/Logo Design | $100–300 | Brand identity boost |
| Testing & Compliance | $100–200 | Important for EU/US markets |
Tip: Modern fragrance houses often amortize these costs across large orders to keep per-unit pricing competitive.
Packaging & Bottle Pricing: Balancing Aesthetics and Cost
Packaging plays a vital role in consumer perception and retail success—especially for trending scents with strong visual branding.
Packaging & Bottle Wholesale Pricing (USD)
| Item | Standard Option | Premium | Custom |
|---|---|---|---|
| Glass Bottle (50ml) | $0.60–1.20 | $1.50–3.00 | $3.00+ |
| Spray Pump & Cap | $0.30–0.80 | $1.00–2.00 | $2.50+ |
| Outer Box | $0.40–1.00 | $1.20–2.50 | $3.00+ |
| Full Set | $1.50–3.00 | $4.00–7.00 | $8.00+ |
Design Tip: Pair trending scent profiles with packaging that reinforces the narrative—e.g., earthy wood textures for woody scents, minimalist white for clean fragrances.
Regional Pricing Differences
Perfume wholesale pricing varies by region due to:
Production cost
Supply chain logistics
Compliance complexity
Regional Perfume Wholesale Pricing
| Region | Average Price Level | Key Advantages |
|---|---|---|
| China | Low–Medium | Competitive costs, flexible MOQ |
| Europe | Medium–High | Market prestige, strong compliance |
| Middle East | Medium–High | Demand for rich orientals |
| USA | Medium | Diverse market, clear regulation |
China-based manufacturers with international experience often offer the optimal combination of price competitiveness and customization flexibility.
MOQ & Lead Time Considerations
A perfume wholesale price list must be evaluated alongside MOQ (minimum order quantity) and lead time.
| Order Type | Typical MOQ | Lead Time |
|---|---|---|
| Stock Scent | 300–500 | 2–3 weeks |
| Custom Scent | 500–1,000 | 4–6 weeks |
| Full Private Label | 1,000–1,500 | 6–8 weeks |
Lower MOQs are ideal for indie brands testing trends, while higher volumes offer major price advantages for established retailers.
Perfume Pricing and Scent Trends: A Practical Strategy
Retail Positioning vs. Wholesale Costs
When planning pricing:
Align scent trends with consumer expectations (e.g., amber gourmand for fall)
Use table data to calculate minimum retail price
Factor packaging and testing into break-even calculations
For example:
Wholesale of $12/unit for a trending amber scent
Packaging cost of $4/unit
Total cost: $16/unit
Suggested retail: $35–$45
This preserves healthy margins while capitalizing on scent trends that drive strong conversion.
Choosing a Supplier: Essential Criteria
Good suppliers differentiate by:
Strong scent development expertise
Clear and transparent perfume wholesale price list
Support for seasonal and trending profiles
Flexible customization options
Reliable quality and delivery timelines
A reputable partner can boost retail performance by ensuring top-performing scent profiles at competitive prices.
Read this article to learn about wholesale perfume channels: Where Can I Buy Wholesale Perfumes?
Why CAIFEDE Is a Smart Choice for Perfume Wholesale
Company Overview
CAIFEDE was founded in Qingdao, China—a strategic port city with strong export capabilities. The company focuses on delivering high-quality fragrance products with deep customization support.
Production & Scent Expertise
Works with global fragrance houses like Mane, Symrise, and IFF
Expertise in trending scent families:
– Clean & Minimalist
– Amber & Gourmand
– Woody & Earthy
– Floral Fruity
Wholesale Pricing Strengths
| Service | Details |
|---|---|
| Small Batch Custom | 100-500 bottles: $12–18/unit |
| Private Label Bulk | 500–1,000+ units: $10–15/unit |
| Flexible MOQ | Starts at 500 units |
| Lead Time | Samples: 2–3 weeks |
| Global Reach | Europe, America, Middle East |
CAIFEDE’s pricing compares favorably within the market ranges shown earlier in this guide, especially considering quality, customization, and scent expertise.
Please contact us to receive a detailed wholesale price list for our perfumes. We will provide you with the best price based on your location.
Beyond Perfume: Full Home Fragrance Range
CAIFEDE’s offerings go beyond perfume, enabling brands to build complete fragrance lines:
Soy wax scented candles
Candle holders with custom design
Reed diffusers
Room sprays
Decorative fragrance products
All candles are made from 100% natural soy wax and cotton wicks, appealing to eco-conscious buyers.
Conclusion: The Right Perfume Wholesale Strategy
A well-structured perfume wholesale price list, informed by consumer scent trends and backed by data, is vital for profitable sourcing and strong retail performance.
By understanding:
Wholesale pricing tiers
Regional sourcing differences
Customization cost breakdowns
Popular scent categories and their impact
Packaging economics
brands can make confident decisions that enhance both margin and market relevance.
CAIFEDE combines competitive pricing, deep customization expertise, trending scent development, and transparent business practices, making it a strategic partner for brands looking to launch or expand their fragrance offerings.
For brand customization or bulk purchase of fragrance products, contact CAIFEDE to begin creating your own signature scent collection.
